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 Jeff Steiner's Americans in France.Resource for people that would like to live or travel in France. |
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CultureBurger King in France
Burger King (& McDonald's) are part of that great French paradox, a people with world famous cuisine who like to eat fast food. This paradox can be seen in part, as either a willingness to try different foods or the continuing globalization of France. As with most questions like this there are lots of nuances and no clear answers. For the time being France seems to have found a middle ground where both farmer’s markets and fast food can coexist side by side, if not always in harmony.
To much fanfare Burger King reopened in France in 2012. The first restaurant in the reconquering of France opened at Marseille Provence Airport in late 2012. Paris' first restaurant was at Saint-Lazare train station in December 2013. This Paris restaurant sometimes has waits of up to an hour. The second restaurant in Paris opened near the Alésia metro stop in the 14th district.
Burger King originally open in France in 1980 and left in 1997 because of falling sales. The plan now is for 350-400 restaurants and a 20% market share.
Below are photos of the Alésia restaurant in Paris the week it opened in October 2014. The prices at this restaurant looked to be about the same at other fast-food restaurants. It cost €22 for a hopper and steakhouse with French fries, drinks and a salad. The food had good taste, better than 'normal' fast food or what one might expect.
As you can see from the photo this Burger King is next to Starbucks.
Our order.
French waiting in line.
Menu.
Meals being prepared.
Burger King
Self-ordering kiosk.
Related:
Dark & Jedi Burger from Quick France.
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